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Call for Paper
We invite you to submit a suggestion and we look forward to an in-depth exchange of ideas.
Deadline for submission: extended up to June 30th, 2008!
The CRM-expo is the leading trade fair for the topic of customer relationship management. The trends of the day have always been set and summarized here. The Congress provides an essential contribution to the success of the fair. User and experts come here to discuss strategic, innovative, and related topics in a moderated congress forum in front of an industry audience.
We would be very happy if you would also like to make a contribution to the CRM-expo. However, all lectures must have a clear practical use and be producer-neutral. Speakers are generally experienced people from companies, industry experts, visionaries, or independent consultants, who have all realized successful CRM concepts or projects.
If you are an exhibitor, we would be happy, if you would recommend one of your customers as a potential speaker.
A Guide
Here you will find topics and keywords that serve as a guide for your lecture topic and structure.
They are only suggestions and of course you are welcome to bring your own different ideas!
1. Strategic CRM
a. What does strategic CRM mean for the company strategy?
b. CRM in international companies
c. New practical organizational structures:
Customer management – What are the benefits and consequences?
d. Employee loyalty is customer loyalty –
Leadership and communication within the new conditions
e. Customer satisfaction as the foundation of successful CRM's
2. Customer Value
a. How do you calculate the value of your customers?
b. What do you have to be careful of?
3. Analytical CRM
a. Database-Marketing – „Anachronism“ or „State of the Art“
b. Data- or Webmining
c. Segmentation procedure
d. The most important figures for CRM-Controlling
4. Software selection and implementation
a. Before the software comes process analysis
- Was do you have to careful of?
- How do you write the specifications?
b. Permanent installation versus ASP – Pros and Cons
5. You’ve talked to the customer – the software is installed – and now?
a. How do you use the sales/marketing/service etc. with the new tool?
b. What does it mean for the process and the entire organization?
c. How do you get a quick ROI on the software investment?
d. Sell better: campaigns with participation from marketing and sales
e. Usage of WEB 2.0 – how important is Web 2.0 for your target group?
6. Data Quality Management
a. Address and data quality
b. How can I use and enrich my data?
7. The following could be other topics for looking beyond the status quo:
a. Introduction of ERP in businesses
b. How do you combine CRM with ERP?
c. What does “a service-oriented architecture” (SOA) mean?
What should be taken into account when considering a CRM strategy?
d. Introduction of Content-Management-Systems
e. How can Content-Management (CMS) with CRM be combined in a way that makes sense?
Please note that this content is only available in 
German
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