Different studies show that it is 5 to 10 times more expensive to gain a new customer than to keep a current one.  Your business strategies are starting to focus on concepts such as customer management, relationship marketing, and customer connection.  An undifferentiated customer connection can however lead to a business investing valuable resources in customers, which generally creates costs.  Therefore customers and customer segments should primarily be focused on according to their profitability.  Through this the value of an individual customer from specific customer segments or complete clientele can be determined.  At the CRM-expo new trends as well as standards, new solutions, and practical success models will be presented.