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Topics
CRM is an integral foundation of company leadership. It integrates and optimizes inter-department customer driven processes in marketing, sales, and customer service, as well as, research and development. This occurs with the foundation of a database created on the basis of previously defined sales processes and with corresponding market development software. The CRM objective is the creation of value for both customers and suppliers within the framework of business connections. |
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Customer relationship management can occur in many forms and is comprised of the most varied components. Everything you need to know about CRM can be found at the CRM-expo. Here are the trade fair topics:
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