Organizer

For over 20 years, atelier scherer fair consulting has been in the fair market and is organized into two divisions.

The International Division works as a corporation for the world-wide delivery of trade fairs.   Using considerable means, country and state ministries take advantage of road shows, common stands, or congress organizations, to promote the presence of German Industries internationally.  With common stands, exhibitors can present comparatively affordable products and services in foreign markets and get to know local sales channels and partners.

asfc assumes the planning, organization, and development of the common fair entries abroad, compiles specific information about countries for the exhibitors, addresses questions about the fair promotion, and distributes contact information for the chambers of foreign trade and other organizations in the target countries.  The most important markets are in North America, Southeast Asia, and in Australia.  New markets such as South Africa and South America are increasing in significance.

asfc – your partner for successful steps into new countries and new markets

The Domestic Division organizes fair concepts in Germany.  It is necessary for it to recognize new trends and developments and plan for fairs and congresses.  Your success can be attributed to the fact that besides conceptual work, asfc is available for the fair organization, fair construction, as well as exhibitor care, during and after the fair.

Tailor-made fair concepts

CRM-expo

In cooperation with the American Partner DCI, a large congress and fair presenter in North America, the CRM Customer Relationship Management – Fair & Congress was first presented in December, 1999 at the Düsseldorf Trade Fair.  It quickly became the leading fair for the CRM industry in Germany and has developed into the most important and largest industry meeting place in the area of customer relationship management in Europe.

START-Fair

START has developed into the leading event for business start-ups, franchising, and new businesses in Germany.  It is a reliable platform with an annual growth rate and an outstanding resonance with exhibitors, visitors, and the media.

For three days every autumn, associations, consultants, entrepreneurs, and service providers, as well as, franchisors and franchisees, from all industries meet here at START.   With an extensive lecture program and many attractive offers throughout, the fair is the industry meeting point for founders, franchisers, and new businesses in Germany.

As a fair delivery organization, asfc gmbh proves with its employees that service and customer orientation are alive here!