Campaign Management

Through campaign management one understands the process of planning, completion, and analysis of a marketing campaign.  It is an essential gateway between analytical CRM (Data Warehouse) and the operative and communicative CRM.  From analytical CRM generated knowledge, concrete marketing actions can be realized.  With help from a campaign management system one is in the position to drive more marketing campaigns simultaneously and to draw customers’ attention to specific interesting offers – keyword: one-to-one marketing.

Back to the topics