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CRM Best Practice Award
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Outstanding CRM projects are being recognized |
Objectives
Each year at the CRM-expo, the CRM Best Practice Award distinguishes especially successful projects in the customer relationship management sector. Thereby, more than just the selection and introduction of software is in focus. The focal point of the contest is rather the exemplary performances, which can serve as benchmark and gauge for other companies. It’s important, that the software does not take centre stage but the company, its organisation, processes and members of staff – the technology is only a means to an end.
The CRM Best Practice Award was brought to life in order to increase the awareness for successful customer relationship management and its effects on companies and people. Exemplary performances that can serve as benchmark for other companies are sought for this award. The economy should thus be induced to think more intensively about customer relationship management.
The CRM Best Practice Award is assigned by the trade magazine acquisa – the magazine for marketing and sales by the publishing company Haufe Fachmedia GmbH & Co. KG, Wuerzburg and asfc gmbh, Fuerth, the organizer of the CRM-expo – the leading European trade exposition for customer relationship management.
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