Exhibitor Advisory Council

The organisers of the CRM-expo, atelier scherer fair consulting gmbh, are being counseled regarding function and contents by an exhibitor advisory council. The platinum exhibitors send representatives to partake in this committee. The council, comprised of different appointed analysts and experts from economy and sciences is changing every year.

*Please note that the information about the person is only available in German.

Current members of the council:


Muriel Klusmann
Marketing Manager CRM,
Central & Eastern Europe
ORACLE Deutschland GmbH


Carolin Zausinger
Produkt Manager Microsoft Dynamics CRM der Microsoft Deutschland GmbH,


Sonja Zimmer
Marketing Manager SAP Deutschland AG & Co. KG


Andreas Zipser
Mitglied der Geschäftsführung
CAS Software AG



4 Fachbeiratsmitglieder



  • Adress management/Listbroking
  • Analytical CRM
  • Augumented Reality
  • Field Control
  • Complaint
  • Business Intelligence
  • CRM Blogs/Twitter/Podcasts
  • Call Center Solutions
  • CRM Best Practices
  • CRM on Demand
  • CRM and customer support services
  • Privacy
  • Dialogue marketing
  • Integrated Client
  • Campaign management
  • Customer loyalty
  • Customer based navigation
  • Customer value analysis
  • Customer management
  • Customer service tmanagement
  • Lead generierung/Lead management
  • Marketing/Sales and Web 2.0
  • Mobile CRM/Mobile Marketing/Mobility
  • New CRM-Strategies
  • Customer acquisition
  • Open Source CRM
  • Sales Force Management (SFA)
  • Security
  • Service-CRM
  • Social Communities
  • Software AS A Services (SaaS)
  • Software On Demand
  • Masterdata Management
  • Sales management
  • Sales and marketing automation
  • Sales support