Direct Marketing

With regards to direct marketing the central focus is the dialogue with customers.  Companies want to know more precisely the wishes, requests and claims of customers in order to adjust the marketing strategies optimally.  In most cases, the direct marketing strategies are multi-staged and the call center plays an important role.  CRM-systems help manage the acquired data and find intelligent strategies.  At the CRM-expo, solutions and practical examples will be presented at the congress/symposium.

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